Search Engine Optimisation(SEO)

 To begin, we would like to have a meeting to discuss your goals, demographic, competitors, etc. We will require site access and login information of web properties (Google analytics, Webmaster tools or other system access which might help us in audit at different levels).

 

Month 1 Task list: 


Baseline SEO Audit and Report 

Thoroughly audit and document existing rankings, link profile, internet presence, mobile presence and social media. The baseline report will be used for analysis and will be updated and sent client on monthly basis.


Report will include: 

Keyword Ranking 

Popular pages 

Backlink Profile 

Site Authority 

Social Media Presence 

Mobile Analytics 


Website Audit

Thorough review of website to determine current site strength and weaknesses and identify potential challenges.


 – Partner Onboarding Meeting

– Learn about company, competitors, customers, stakeholders, and target demographic. 

– Review baseline SEO report and website Audit. 

– Discuss historic and present SEO efforts. 

– Identify key metrics of success (traffic, conversions, etc.) 

– Set goals (traffic, primary conversions, secondary conversions) 

– Review proposal and note any updates 

– Close contract & collect 1st month payment. 


– Information Exchange

Client to provide website access (FTP, CMS login, other web logins) and access any existing web tool accounts (like Analytics, webmaster tools, Social accounts etc) 


– Keyword research, analysis, and selection

Research keywords and related phrases to identify primary and secondary keywords. 


– Develop onsite SEO Strategy

Review Website Audit and Create a comprehensive strategy to improve the sites overall onsite SEO. 


– Develop Landing Page Optimisation Strategy 

Analyse existing keyword target pages and create an optimization strategy that focuses on these pages.


– Develop Content Strategy 

Create Content strategy include release frequency, topics, resources, and content format mix. 


– Develop Website Authority & Link Building Strategy  

– Evaluate current backing profile and authority metrics to develop off- site SEO strategy including : 

– Citation Clean-up (Directories, company listings, brand web presence etc) 

– Backlink Analysis and Clean up 

– Link Building Strategy and Budget 


-Develop Social Media Strategy (if applicable)

Create a social media strategy to drive customer engagement, build community and improve search engine authority.


– Create SEO Strategy Brief

Summarise all strategies into a single SEO Strategy Brief that will be updated and sent on a monthly basis. 

– Target Keywords and Landing Pages 

– Onsite SEO Strategy 

– Landing Page Optimization Strategy 

– Content Strategy/Schedule 

– Website Authority & Link Building Strategy 


Partner Deliverables: 

– Baseline SEO and Key Metrics Report 

– SEO Strategy Brief 

After SEO strategy, the next step is to optimize your website. During this stage, I will make sure your website and all landing pages are properly optimised for search engines. 


In addition, I will ensure there is a relevant and properly optimized landing page on your website for each targeted keyword phrase outline in the strategy brief. 


Month 2 task list: 


Monthly SEO Audit and Key Metrics Report
Audit existing metrics and prepare monthly report. 

– Implement Overall Onsite SEO Strategy
Implement overall onsite SEO strategy as outlined in the SEO Strategy Brief. 

Implement Landing Page Optimisation Strategy
Create/optimise landing pages to focus on target keyword phrases 

Prepare to implement Content Strategy
On board writers and submit topics for professionally written, keyword targeted blog/site content. 

Implement website Authority & Link Building Strategy
Create foundation links using techniques outlined in the website authority and link building strategy, and make any onsite changes to support offsite optimisation and link building. 

– Review Social Media Strategy (if applicable) 
Review social media strategy and make any necessary onsite changes to support these efforts such as default page titles, descriptions, and graphics. 

– Update SEO Strategy Brief 
Create checklist of completed items, update SEO Strategy Brief and send to client. 

Agency Deliverables

– Update monthly SEO and Key metrics Report 

– Checklist of completed items 

– Updated SEO Strategy Brief 

– Additional Recommendations 

Partner Deliverables

– Review Checklist and Recommendations 

– Monthly Payment 

Once your site is optimised, it’s time to review internet presence and start getting the updated page information out to the search engines. 


Month 3 Task List: 


– Monthly SEO Audit and Key Metrics Report
 Audit existing metrics and prepare monthly report 

– Review onsite SEO
Review onsite SEO and make necessary adjustments. 

– Review Landing Page Optimization Strategy
Review landing page optimisation and make necessary adjustments 

– Implement Content Strategy
Begin adding fresh content, according to the schedule defined in the Content Strategy. 

Continue Executing Website Authority and link building strategy
Continue building links and search engine authority, using methods outlined in the website Authority and link building strategy. 

– Implement Social Media Strategy(if applicable)

 

Agency Deliverables: 

– Updated monthly SEO and Key Metrics Report 

– Checklist of Completed items 

– Updated SEO Strategy Brief 

– Additional Recommendations 


Partner Deliverables 

– Review checklist and recommendations 

– Monthly payment 

1st 3 months laid a solid foundation on which to build your website authority with search engines. 


To keep the momentum going, it is essential to continue posting and prompting fresh content on a regular basis and fine tune your SEO strategy each month. 


Ongoing monthly task list : 

– Monthly SEO Audit and key metrics report 

– Monitor and fine tune onsite SEO 

– Continue Executing Landing Page Optimisation Strategy 

– Analyse and build website authority and back links 

– Build Content Strategy 

– Implement Social media strategy (if applicable) 

– Update SEO Strategy Brief : create checklist of completed items, update SEO Strategy Brief, and send to clients. 


Agency Deliverables : 

– Updated Monthly SEO and Key Metrics Report 

– Checklist of Completed items 

– Updated SEO strategy brief 

– Additional Recommendations 


Partner deliverables : 

– Review checklist and Recommendations 

Search Engine Optimisation
Search result optimisation.